(SO)What Chengdu
(SO)What Chengdu Project Informations Designer: Various Associates Location: The Atrium, Chengdu, Sichuan, China | View Map Year: 2021 Category: Shops Description: Free Soul on the StagePreludeDon't know Don't care I choose what I like So what? Taking "Don't know, Don't care" as the core brand values,(SO)What advocates that every female can find her own dressing style in the boutique, and represents the unrestrained and independent characters of contemporary females. As conceiving this iconic fashion boutique based in Chengdu, Various Associates focused on how to truthfully express and reinterpret the unique local cultural context through design approaches. After thorough considerations, the design team turned to the profound opera culture in Chengdu, as there is a popular folk saying that Shu Operais the best in the world. The project faces the north...